100 Marks Wines

Winemaker Jeff Hundertmark embarked on a journey to a create virtual premium brand expressive of his own personal wine style. It seemed fitting to take inspiration from this surname with a play on its meaning of ‘100 Marks’ as wines are traditionally scored out of 100. The creative interpretation of Jeff’s surname supported the brand pillar of exceptional in winemaking. A classic and iconic look completed the creative concept for this wine label design.