The Pie Plate

Kaiser Design + Marketing led a strategic brand identity and packaging refresh for The Pie Plate, elevating the existing logo while protecting the warmth and authenticity of its handcrafted, family-owned roots. The work included a deep exploration of illustrative directions for the pie icon and careful typographic refinement to build a stronger, more unified visual identity. That system carried across custom packaging, including food-safe paper, bakery bags, and branded packaging tape. By integrating the client’s carved illustration and vintage-inspired type, the final brand expression feels distinctive, memorable, and deeply rooted in craftsmanship and nostalgic storytelling.