VW TIGUAN

At the heart of all great design is visual storytelling. For the 2025 Tiguan Product Launch Training, we brought this philosophy to life in a dynamic and immersive way. Drawing inspiration from the vehicle’s name, a fusion of tiger and iguana, we developed custom graphic elements that reflected the bold, hybrid spirit of the Tiguan. This concept unified every touchpoint, transforming a standard training session into a memorable experience.

We delivered creative and effective solutions to support the launch with a comprehensive event activation across Canada from coast to coast. Our team executed a full suite of large- and small-format event collateral, including information towers, registration desks, welcome banners, and custom table skirts. We also designed and printed a range of training materials—agendas, posters, lanyards, and pinboards for workshop activities. In addition, we provided production support for client-supplied assets such as vehicle handover checklists, top vehicle features, and the Customer Experience Assistant booklet.

These deliverables were just the foundation—what elevated the experience was the cohesive design narrative that brought the Tiguan’s identity to life.