For De Simone Vineyards, our team developed custom labels and packaging that translate the winery’s story into a distinctive visual identity. Inspired by the owner’s love of horses and medieval Italian aesthetics, the label artwork draws from historic armour detailing with etched patterns reminiscent of Milanese craftsmanship. Each varietal is distinguished through its own colour palette, supporting visual storytelling in packaging across a cohesive set of premium wine labels. A multi-stage embellishment process combining screen printed foil with multi-level embossing creates a tactile label design that reinforces the founder-led brand story.